PinnedThe Punishing Precision of Price WallsIn 1970 the popular VW bug carried a suggested retail price of $1,839 and held a firm position in the minds of US drivers as a great value…Jun 28, 2021Jun 28, 2021
Why Lower Prices Don’t Always Sell More: Five Surprising Truths About PricingConventional wisdom suggests a direct, inverse relationship between price and unit sales: lower the price, sell more units. At face value…Dec 3Dec 3
The Single Best Way to Boost Your Operating Profit by 25%For most businesses, the top priority is to increase net income before taxes, or operating profit, over the long term. There are three main…Nov 28Nov 28
Why Every European Company That Exports to the US Should Review Their Pricing NowFor the first time in twenty years the Euro is worth less than the US dollar and expectations is for continued decline for at least the…Sep 15, 2022Sep 15, 2022
3 Reasons to Make Pricing Research Part of Your Post-Pandemic Growth StrategyAs spring approaches the global economy finally has justification to look forward to a post-pandemic world. Consensus expectations are that…Feb 23, 2022Feb 23, 2022
How Do We Know Whether Pricing Research Translates Accurately to the Real WorldThe fact that research from McKinsey Consulting has indicated that as much as 90% of all new products are underpriced…Oct 19, 20211Oct 19, 20211
The Powerful Pairing of NPS and Willingness-to-Pay.Many US businesses and global companies are increasingly adopting NPS (net promoter score) as a key metric to measure and evaluate customer…Sep 16, 2021Sep 16, 2021
The Pivotal Profit Possibilities in Pricing PlateausAs CEO of a leading global pricing research company that has executed almost one thousand different projects I know that the two things…Aug 18, 2021Aug 18, 2021
The Ten Things Home Improvement Companies Need to Know About PricingThe home improvement industry has for the most part been enjoying robust growth during the Covid 19 Pandemic as people spent more time…Mar 12, 2021Mar 12, 2021
The Ten Things Golf Companies Need to Know About Pricing1. Know the price walls for your category. Surprisingly unit volume is not always in a perfect direct inverse relationship to price at…Feb 18, 20211Feb 18, 20211
