Why Every European Company That Exports to the US Should Review Their Pricing Now For the first time in twenty years the Euro is worth less than the US dollar and expectations is for continued decline for at least the next year or two. The decline has been steep as…

As spring approaches the global economy finally has justification to look forward to a post-pandemic world. Consensus expectations are that the rest of 2022 and beyond will be a boom time based on high levels of cash reserves, gradual reduction in supply issues and pent-up consumer desire to get back…

The fact that research from McKinsey Consulting has indicated that as much as 90% of all new products are underpriced (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/pricing-new-products) has helped to drive the growth of a global pricing research industry as motivated companies strive to identify the optimal price point its prospective customers are willing to pay.

Many US businesses and global companies are increasingly adopting NPS (net promoter score) as a key metric to measure and evaluate customer experience. A key question is if a high NPS score has a true impact on a company’s Pricing Power? …

As CEO of a leading global pricing research company that has executed almost one thousand different projects I know that the two things clients want to know most are the precise position of a price wall and the length of a pricing plateau. Both elements, price walls and pricing plateaus…

The Ten Things Home Improvement Companies Need to Know About Pricing The home improvement industry has for the most part been enjoying robust growth during the Covid 19 Pandemic as people spent more time indoors and around the house. The list of thriving companies encompasses many types of businesses including…

1. Know the price walls for your category. Surprisingly unit volume is not always in a perfect direct inverse relationship to price at every step in the pricing continuum. “Price walls” are set price points where unit volume drops measurably if the wall is exceeded and conversely unit sales will…