PinnedRobert TinterovThe Punishing Precision of Price WallsIn 1970 the popular VW bug carried a suggested retail price of $1,839 and held a firm position in the minds of US drivers as a great value…4 min read·Jun 28, 2021----
Robert TinterovWhy Every European Company That Exports to the US Should Review Their Pricing NowFor the first time in twenty years the Euro is worth less than the US dollar and expectations is for continued decline for at least the…3 min read·Sep 15, 2022----
Robert Tinterov3 Reasons to Make Pricing Research Part of Your Post-Pandemic Growth StrategyAs spring approaches the global economy finally has justification to look forward to a post-pandemic world. Consensus expectations are that…4 min read·Feb 23, 2022----
Robert TinterovHow Do We Know Whether Pricing Research Translates Accurately to the Real WorldThe fact that research from McKinsey Consulting has indicated that as much as 90% of all new products are underpriced…4 min read·Oct 19, 2021--1--1
Robert TinterovThe Powerful Pairing of NPS and Willingness-to-Pay.Many US businesses and global companies are increasingly adopting NPS (net promoter score) as a key metric to measure and evaluate customer…4 min read·Sep 16, 2021----
Robert TinterovThe Pivotal Profit Possibilities in Pricing PlateausAs CEO of a leading global pricing research company that has executed almost one thousand different projects I know that the two things…3 min read·Aug 18, 2021----
Robert TinterovThe Ten Things Home Improvement Companies Need to Know About PricingThe home improvement industry has for the most part been enjoying robust growth during the Covid 19 Pandemic as people spent more time…5 min read·Mar 12, 2021----
Robert TinterovThe Ten Things Golf Companies Need to Know About Pricing1. Know the price walls for your category. Surprisingly unit volume is not always in a perfect direct inverse relationship to price at…5 min read·Feb 18, 2021--1--1